Today I attended Pure trade show at Olympia.
Pure give's me a great opportunity to see trends for the up and coming season. To see trends for womenswear Spring/ summer 2011, as well as young fashion more directional trends to look out for, for Autumn / Winter 2010.
Pure puts on fashion shows through out the day to illustrate the up and coming trends, as well as talks from such influential fashion bodies as Drapers and WGSN.
The main Trends highlighted by different organisations are as follows :-
DRAPERS - S/S 11
Femininity, ruffles, soft,sheer overlays, floaty, athenian.
Folk Gypsy & Minimalistic.
YOUNG FASHION - A/W 10
Military, County heritage, Denim on denim, Collegiate look and Prints.
WGSN - S/S 11
Timelines / Fair and square / Sensory
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