Semester A finished all deadlines met good times. Now to start on semester B! First Brief is set for module FT2415, Prediction promotion and design. Time to have a look at what work has been set ??
You have been assigned designer/ design house and you are working in the creative direction studio or ‘atelier’. The assistant designers (you) in this department have been hand picked to come up with innovative ideas for the next collection of Autumn/Winter 2010.
Your ideas must reflect the ethos of the designer you work for, so you must thoroughly research the label, the history and the handwriting of the collections and make a 10 minute presentation to the senior designers (i.e. myself, Karen and the rest of the class) with your findings and the initial design research material. (Every week, five students make these presentations in the first hour of class at 10’O Clock before the session begins until everyone has made a presentation.)
You will start to design research with your designer in mind, collecting artefacts, images, fabrics, books, exhibitions, film, music, and inspirational material etc in the way you have been taught in previous modules.
In the designer’s atelier you will first put your ideas on the studio wall for inspiration and start to work on the stand developing silhouettes first, then any other details including fabric manipulation and/or print ideas. The head designers will supervise your work and ask you to provide a capsule collection of six outfits, one of which will be a tailored garment. The head designers will incorporate this into the main collection based on your research and their research together. You will be responsible for and important part of this designer label’s collection and the reward for this is that your ideas will be made up and presented in a show to International press and buyers at Paris Fashion Week.
In reality you will play the part of the technical team also and produce one outfit to show an item of which should be tailored.
27. GIVENCHY Chloe Garrood
Some of you will notice that the designers you have been assigned are either historical or in one case a costume designer for film. Often famous names from the past have been revived and a whole new label is re-launched with a modern design team. It is up to you to keep the essence of the name label alive by researching thoroughly and keeping true to the signature of the designer.
- First thought: Interesting Brief lots of research and work to undertake, must keep up to date as really don't want to fall behind and have a crazy last minute panic on deadline day.
- Second Thought: My chosen designer - Givenchy. Really happy to be researching this designer/ design house, glad that I had heard of Givenchy before, but also glad that dont really know much about Givenchy so gives me the opportunity to learn and research lots of new things.
- Third Thought : What does the brief actually say and want me to do ..... ?? Have read the brief once or twice got the main concept however want to know the main points, so sit and highlight the important bits of information within in it.
- Final Thought: Where to start? Firstly research trends for Autumn/ Winter 2010. Start to research the design house and label. Get a feeling for what the design house is all about what they stand for, ideas inspiration ? Understand the ethos ..... ?? and handwritting of the label and collections. Research previous collections.
No comments:
Post a Comment